For example, the walkway just outside your retail store should be equipped with an attention-grabbing business sign. It may seem obvious, but this is actually one of the best locations to install a business sign in Brisbane. A sign in this location means that you can easily catch the attention of the throng that passes your business every day. It only takes one person to really look at the sign just outside your business to decide that you can help them, becoming a customer or client and bringing in even more revenue through repeat visits or referrals.

In order to increase the visibility of Brisbane signs for your business, it would be advisable to situate eye-catching signs in public places that your target demographic is most likely to frequent. If you own a bookshop, you may want to advertise near schools and colleges, or other educational institutions, to target students. If you want to promote your advertising services to corporations and businesses, you can install business signs around central business districts and shopping malls. If you sell health products and supplements, then it pays to set up Brisbane signs near gyms or sports centres, where they would catch the attention of people who are health-conscious and more likely to be interested in what you’re selling.

You can promote your business at more locations when you have business signs on vehicles too. Mobile advertisements ensure that you have signs Brisbane-wide, reaching a larger audience, from passengers to motorists and passers-by, at all times of the day and/or night. Your business gains exposure wherever the vehicle goes, creating more awareness of your business and increasing sales.

Remember to research before you install business signs. With the right message, attractive colours, and a strategic location, you can maximise the sales-generating power of your business signs.

There are a wide range of signs available including Illuminated signs. These signs are often a popular choice for businesses looking to grab some extra attention and stand out from others around them.

Additionally, Neon signs in Brisbane are also a popular choice for businesses. These brightly lit signs can be customised to reflect exactly what a business needs. These Neon Signs are designed by sign experts that give you the option of using coloured tubular glass or clear glass, depending on how you want your sign to appear at different times of the day. You can choose to display your sign indoors or outdoors and signs can flash or be static.

Lightbox signs in Brisbane are another option to consider if you like illuminated signs. Lightboxes are different to neon signs as they use an aluminium box frame which contains a light within that illuminates your acrylic signage. You will popularly see these on shopfronts, being used for store names etc. Signman Says can give you a quote for a lightbox sign designed and fitted according to your needs.

If your outdoor signage needs are non-illuminated, pylon signs are a popular option. These signs are popularly used by commercial and multi-dwelling complexes. Signman Says has created various pylon signs across Brisbane and Australia, designed and installed as per an engineer’s specifications. These signs, also known as pole signs, display signage at a great height, which helps grab extra attention. Signman Says cannot only help you design these signs, but can also help you get approval and certification for the installation of pylon signs in Brisbane.

Queensland sign makers Signman Says cannot only guide you through your sign-choosing process, but can also help with the design, manufacture, installation and repair of your signage. In addition to lightbox signs, neon signs and pylon signs, Signman Says offers numerous other sign options to choose from, so your business will always have the perfect and most suitable sign. Contact the company for a quote or for more advice regarding your sign making requirements.

Colours are an important element in the design of pylon signs in Brisbane. You should identify the best tone to colour your letters and graphics so that they are readable and passers-by can spot the sign easily. Passers-by and passengers in moving vehicles on the road may be your target customers; therefore, your display should be striking enough to catch their attention in that short span of time.

Keep in mind that you should not saturate your sign with too many colours. Instead, play safe by using one or two colours to deliver your message effectively. Bold, contrasting colours can be paired up for a great visual effect, such as using red and yellow or white and blue on your pylon Brisbane sign.

The overall design of your pylon sign should be kept simple. It is not advisable to go for exaggerated fonts as your text may wind up being unreadable or the message incomprehensible. A good signwriting Brisbane provider would advise you to use a message that is short and simple, yet memorable, to capture the attention of viewers.

Wordy messages may drive customers away as they need time to take in your message. Arrange for only the most important details to be included in the sign, for example, your contact number and location, instead of describing the range of services or products you offer.

The size of the pylon sign has to be appropriate as well, taking into consideration the distance between the viewers and your sign. If your customers can only see your sign from a distance, you should design a larger sign with larger font size for better visibility from afar. Think about the structures, buildings, or trees that may affect the visibility of your sign and decide on the best dimension for your sign. Incorporation of these tips into your design will result in an attention-grabbing pylon sign that can benefit and improve your business greatly.

A corflute PVC sign

The last thing any business owner wants to do is spend valuable dollars of their budget on signage that doesn’t end up being effective. That is like throwing money away. Instead, if you’re looking to display Brisbane signage why not seek the professional advice of Signman Says to steer you in the right direction on such important decisions as picking the most effective colours to use.

When you meet with these Brisbane signs professionals, they will ask a number of questions that will allow them to suggest the best sign for you. They can help you on the most effective colour, size and even location to place the sign. It’s like having a personal advisor with you who is offering years of knowledge and advice.

It’s no question that different colours send out different messages. Of course, there is also the intensity of the colour that plays into the message. For example, when you use bright colours it tends to grab people’s attention quicker and jumps out at them. Contrast is also an important element to keep in mind so the text is easy to read from any distance.

While you can get creative and use whatever colours you want there are some combinations that are proven to really pop and stand out. Some of the top combinations include:

- the traditional favourite of black on white
- for a twist on black and white, opt for black on yellow
- white on blue gives a nice clean look
- yellow on black tends to stand out really well even from a distance
- blue on yellow commands attention
- red on white pops
- white on red also pops out

No matter what kind of Brisbane signage you’re creating, it’s always a good idea to seek advice from the professionals to ensure that your sign is easily read from a distance and catches the eye thanks to the colors you’ve chosen. Talk to Signman Says today to see how they can help you.

Before installing neon signs in Brisbane, you will need to find a suitable location to install your signage, preferably in an area that is close to a power outlet. Do not install neon signs far away from a source of electricity, as this will require a long power cord, over which customers may trip. In addition, long dangling cords are unsightly, and make a business look amateurish.

Neon signs can be installed through various means, one of which is to simply affix them against the wall. Mounting neon signs on the wall is considered the best method to keep neon signs in Brisbane in place. You will need to begin the installation by first locating a stud. Depending on the size and weight of the neon sign, you might need one or more studs so that you can secure your signage in place. When a stud has been identified, make a mark at the location. You should then fasten a screw at the identified location to attach your neon sign to the wall sturdily. When the installation is completed, plug the power cord in to the nearest power outlet available and your neon sign is ready to shine its first light.

Besides mounting signs in Brisbane on the walls, some business owners prefer to hang the signage in the shop window. Such installation usually requires chains and hooks to do the job. Make sure that your neon signs are equipped with hooks so that the chains on the window can be hooked on to ensure a secure mount for your signage. It is best to fasten your neon sign to a stable structure on the window such as the window frame. This will ensure that nothing embarrassing or potentially dangerous will occur, such as the sign falling from its fixture, and injuring a customer.

The biggest mistake of any business is to rely on signs that are well-proportioned, carefully balanced, tastefully drawn and perfectly colour-coordinated. These advertising displays are utterly predictable and effectively invisible. Successful signs are appealing and highly visible, drawing new and existing customers in with their eye catching imagery and out of the box designs.

So what does it take to create a memorable business sign?

Great signs are always the most interesting piece of scenery in their vicinity. This is why they’re noticed even when people aren’t looking for them. They’re dramatic and contrast sharply with their surroundings. This can be due to their size, colour placement or dimensions. Try choosing a colour that stands out from the environment and ensure there isn’t anything around it that will be immediately distracting.

Another way to stand out is to get creative with the installation. Try steering away from the traditional 2D flat designed. Instead go for 3 dimensional, back lit or rotating signs. You might want to consider using strategic lighting, colours, bold print and other techniques that help your sign stand out from other nearby advertisements.

Signman Says is Brisbane’s one stop shop for all businesses’ signage needs. No matter what business you’re in, Signman Says can help you set your products and services apart and achieve high impact advertising displays.

Contact their sales experts on (07) 3252 9899 or visit them in store at 76 Abbotsford Road, Bowen Hills for more.

What is a Cable Display System?

The cable display system is a professional way of displaying your products and services in your shop window or against a wall. They are commonly used amongst real estate agents and retail businesses to display properties and products currently for sale.

How does the cable display system work?

The cable display system uses a series of cables to hold promotional material such as brochures, posters or signs in place. The cables are secured with metal connectors and the promotional material is then displayed in acrylic holders suspended along the cable. These displays can be easily repositioned along to offer a wide range of design options and provide maximum exposure.

The Advantages of Cable Display Systems

There are a wide range of benefits to the cable display systems:

Price – Despite the high quality materials used, the installation of a cable display system is reasonably affordable compared with other signage types.

Easy to use – easily adjustable, the cable system allows you to modify the advertisement display to suit your specific product or service. It also features a number of easily installed acrylic pockets, allowing you to display up to 16 items at once.

Durability – The cable display system is manufactured under high quality control, giving you a superior product that will last for many years.

Versatile – With a little imagination a cable system display can serve as impressive shop fitting and signage.  The cable display system covers many applications including real estate displays, suspended retail signs and hanging corporate window displays.

Aesthetics - The cable display System emphasises the product on display and is perfect for retail windows and real estate offices as the ‘invisible’ cables and stainless steel designs can make it look like the material is floating in the air.

Does your retail or real-estate business have a window display that needs a little attention?  Signman Says are the number one supplier of cable system displays in Brisbane.  Their systems can be installed in various ways, floor to ceiling, wall to wall, wall to floor, ceiling to wall or track mounted. They also provide maintenance service, including re-tightening cables, part replacement and cleaning of inside display windows.

For more information about securing your next high impact cable display system, contact Signman Says today.

When it comes to designing a high impact, cost effective billboard display, here are a few things to keep in mind:

Showcase the product – the most important thing to consider when designing a billboard is the product or service you are trying to sell. Remember that billboards are usually only viewed for a few seconds so the product should be immediately obvious to a viewer. A clear example of this is the Soho billboard below:

Know your audience – Know the target audience and what kind of message you are trying to send them. Knowing your audience will give you the idea of what kind of design to aim for. Instead of detailing the product details and characteristics, the Cadbury chocolate ad below appeals to its target demographic (in this case children) through the use of bright colours and interesting designs:

Avoid too much text – Unlike TV advertisements, you don’t have the luxury of being able to describe the features and benefits of your product at length. A billboard must relay the message in a few seconds. You should always remember that your text should be easy to read, catchy and short. Try limiting text to details like the company name, contact information, or slogan. Sometimes (like in the case of the billboard below) the message is so clear that no text is needed at all.

Use existing infrastructure – creative billboards take advantage of existing infrastructure to become part of the urban landscape. By using existing infrastructure you extend the message beyond the borders of the sign and increase the impact of your billboard. Two fantastic example of how billboards can be incorporated into the surrounding infrastructure are included below:

Think outside the box (or sign) – who says your advertisement has to stay between the lines? You may wish to design your billboard to span several frames, or even into the street below. Here are a few prime examples of billboard designers that couldn’t draw within the lines.

Use light and shadows – Whether it’s natural or artificial, light can be used in a variety of ways to increase the impact of your billboard advertisement. Consider how your billboard will be viewed at various times of the day and night. How will this affect the message being portrayed? Below are a few creative examples of how light and shadows can be used to improve the effectiveness of your billboard advertisement.

Create illusions – when considered carefully, the design and placement of a billboard can create interesting illusions that will grab your viewer’s attention. Below is one brilliant example of a billboard that uses illusions to create a high impact and effective advertisement.

Don’t be flat – A flat billboard is the standard, but it doesn’t have to be the norm. You can go 3D, have moving parts, have people interacting with it and even have your billboard animate. These eye-catching and exciting advertisements create a memorable impression that will stick in the viewer’s mind.

You don’t have to be a multibillion dollar company to achieve high impact billboard advertising. Signman Says are the number one supplier of affordable outdoor billboard displays in Brisbane. They use the latest technology and materials to produce striking vinyl skins and three-dimensional images that will get you the exposure you’re after. Their trained and qualified staff are able to create almost anything you can think of.

Get creative with your billboard advertisement displays and contact Signman Says today.

Pylon and Pole signs

You may have seen this type of sign when visiting a shopping centre or a filling station. Pylon and pole signs are structures which are permanently situated next to or near a business. They are used to advertise the building, shopping centre or mall itself. These structures can also advertise other businesses within the building.

Billboards Brisbane

This is a classic advertising sign which is designed to grab the attention of drivers and allows maximum exposure to a large area. Signman Says uses the latest in vinyl skins and 3-D imaging technology to make your billboards stand out from the others. They can create small billboards that use aluminium frames or larger billboards which use steel supports.

Free standing signs

This can be considered as an economical version of the pylon and pole signs. These signs are highly customisable with a wide range of material available from Signman Says. Free standing signs are perfect for small businesses, outdoor/indoor events, mini shopping centres and yard sales.

Under awning signs

These signs are usually seen within malls and certain commercial buildings. Under awning signs are advertisements, images or directions that are hanging from the ceiling or are supported by a wall post. Under awning signs grab the attention of anyone walking underneath it and points them to the business next to it. Signman Says provides different types of materials and sizes for these types of signs. They also allow the option for under awning signs to be situated on light boxes to increase night exposure when placed outdoors.

Directional signs

These signs are usually seen within malls to point visitors to elevators, restrooms and exits. Directional signs are not only a good way to guide a customer to a place they need to go, they are potentially a powerful advertising tool. Directional signs can point potential customers to a business or shop they will want to visit. These signs are suited for resorts, malls, shopping centres and other commercial establishments that have a large number of foot traffic. Signman Says provides any type of material to meet the needs of any directional signs including the option for the signs to light up.

Signman Says offers an incredible number of Brisbane signage options. Visit their website for more information.

Using the right colours for your signs

A recent study has indicated that certain colours are able to influence and stimulate a person’s senses. There are three main colour categories used in signs:

• Warm colours – Warm and bright colours such as red, yellow and orange are able to stimulate the digestive system of a person. A majority of restaurant and fast food shops make use of these colours in their signs to draw attention and increase the appetite of passers-by.

• Cool colours – Cool colours such as blue symbolises knowledge and peace while green is highly associated with nature and health. Offices and corporations uses a dark shade of blue on their sign to show uniformity while pharmacy and certain medical clinics uses light green to associate their business with healing.

• Black and white – Black and white are best used in signs due to their high contrast when used together. Black is associated with power and elegance while white is associated with purity and perfection. Other colours can be used to accentuate black and white within the sign to create an outstanding appeal and show sophistication or cleanliness.

Make the signwriting clear and legible

A sign with impressive art and attention grabbing colours without a legible message is as good as an art gallery painting to draw viewers to your business. The colour of the signwriting must have a good contrast from the background colour to make it easy to read. The size of the font should also be considered as it should not be so small that it is unreadable from a distance or too large that it loses the sign’s appeal. A good tip is to use white coloured letters on a black or dark background to make the letters stand out and make it seem larger.

Keep your signage simple

Signs should be able to easily capture the attention and quickly convey its message to any viewer. Images and colours should be organised while texts should not crowd the entire sign. Use smaller words and texts to tell the message you want people to see through your sign. This helps people who are walking or driving to see and read your sign better.

If you are looking to design a sign for your business or other occasions, Signman Says offers their services in making and helping you with creating an effective sign. Visit their website for more information.